Hubspot is one of the most well known inbound marketing and sales systems for managing and bringing in new clients and customers. Depending on your client base and the size of your business, however, it may not be the right solution for you. Andrei Holobut of MashCommerce shares a few alternative platforms and discusses the pros and cons of each.
SharpSpring | SharpSpring is a marketing automation platform with a diverse set of features including lead generation, contact handling, sales management, and analytics. The highly flexible service offers integrations with many popular apps including Salesforce and Google Adwords as well as Shopify and Magento for ecommerce businesses. SharpSpring is ideally suited for businesses that want to layer marketing automation over existing marketing platforms. The month-to-month billing and open structure make it a cost-effective choice compared to other options.
Infusionsoft | Infusionsoft focuses mainly on marketing automation and contact management with additional tools for sales automation and ecommerce. The CRM helps small businesses convert prospects into customers with a clean and simple interface. It’s great for businesses with smaller budgets and features various membership plans.
Pardot | Pardot is a Salesforce company, so it has a solid reputation of reliability and performance. It’s geared towards B2B marketing automation with lead nurturing, analytics, and ROI reporting. Large businesses will benefit from custom user roles and advanced features for email and landing pages.
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