27 June

Why You Should Be Marketing to Baby Boomers

Marketers everywhere are targeting millennials, but according to online marketer, web influencer, and entrepreneur Neil Patel, we’re overlooking a major market: baby boomers. Marketing to millennial […]

20 June

Effective Virtual Reality Marketing Campaigns

Virtual reality is an emerging technology that is changing the way we engage with content. No longer will we need to describe a product in an ad or show a two-dimensional commercial – VR provides a […]

13 June

The Evolution of “Chief Marketing Officer”

The digital age has turned the traditional sales funnel on its head. Marketing isn’t just about communication anymore – successful businesses need a multi-channel strategy that combines technology […]

6 June

Essential Inbound Marketing Strategies

Inbound marketing is a new buzzword in the industry. Unlike “outbound” campaigns that attempt to persuade audiences with sales tactics, “inbound” campaigns focus on providing value to users. T […]

30 May

Redefining Strategy

What does strategy look like in the digital age? According to Justin Small, co-founder of the Future Strategy Club, strategy has stalled and “lost its ability to inspire change.” Econsultancy Depu […]

16 May

Social Media: Is Less More?

Blaise Lucey, Director of Product & Content Marketing at Bitly, is a believer in “social media minimalism,” which he describes as “defying the hype and focusing on what really works for your […]

2 May

Why Mashable’s CEO is Focused on Video

According to Mashable CEO Pete Cashmore, the future belongs to video on both streaming and social platforms. Mashable has been making short-form shows with media partners, and producing shows is one o […]

25 April

Are You Ready for Business to Human Marketing?

In the past, B2C marketing was about using paid media and products to build your brand, while B2B focused on generating leads. Today, B2B focuses on buyer personas and engaging branding and messaging […]

18 April

Your Marketing Copy Can Do Without These Phrases

Is your content full of trite clichés or marketing jargon? According to Dan Brotzel, Content Director at Sticky Content, good writing is key to good marketing content. His article “19 words and phr […]

11 April

Putting Your Business on the Map

If you’ve launched a new business, Google Maps may be the key to attracting customers and generating revenue, especially if you have a brick-and-mortar store. 84% of consumers say they search for lo […]