17 October

4 Essentials to Streamline Your Marketing Technology Stack

In today’s digital evolution, a chief marketing officer is tough to tell apart from a chief technology officer. Some companies’ CMOs may actually spend more on technology than their CTOs. Accordin […]

10 October

The Ultimate Email Subject Line to Boost Your Open Rates

Are your brilliantly written emails falling on deaf ears? If you’ve seen too many emails go unopened, deleted or sent to the dreaded junk box, it’s time to try a different subject line strategy. I […]

4 October

3 Ways to Boost Your Website’s SEO Content Creation

Your new website may be beautifully designed and loaded with interesting content, but if you’re not paying attention to the basics of search engine optimization (SEO) strategy, no one, will see it. […]

2 October

Top 5 Reasons We Love SharpSpring Automated Marketing Tools

With the widespread growth of marketing automation, Parallel Interactive’s range of client services has increased exponentially this year. We searched for a year to find a software partner to integr […]

26 September

Hone Your Digital Strategy to Make Your Website More Engaging

You’ve successfully promoted your website and you’re experiencing heavy web traffic – now what? Once you’ve got the visitors, you need to implement a digital strategy that includes optimizing […]

19 September

Make Change Count

The Downtown San Diego Partnership created the Make Change Count program to serve as an umbrella for the area’s homeless relief initiatives. There are red donation stations resembling parking meters […]

12 September

Why Design is a Responsibility

Ordering coffee, locking a bathroom stall, and washing our hands are things most of us do every day without even thinking about it. But what if you were three and a half feet tall? In her TED Talk “ […]

29 August

Creative Ways to Use Video in Your Content Marketing

By now, we’ve all heard that video is the next big thing, and that it’s important to include it in your content marketing strategy. Wondering how to do so? Logan Nickleson shares some creative ide […]

15 August

4 Steps to Start Your Social Media Strategy

Social media has proven to be a staple in the digital marketing process. We use it to find information as well as research and interact with businesses. When creating a social media strategy for your […]

1 August

The Best Inbound Marketing Solutions for 2017

Hubspot is one of the most well known inbound marketing and sales systems for managing and bringing in new clients and customers. Depending on your client base and the size of your business, however, […]

25 July

Tips for Successful Rebranding

Rebranding is one of the most difficult ventures a company can go through. Sometimes it’s hard to understand when how to execute it or even when it’s necessary. Derrick Daye asked the Branding Str […]