Video SEO

Drive Website Engagement with Video SEO

With video content on the rise, it is essential to follow video SEO best practices in order to rank on search engines and increase site traffic. Video is projected to claim more than 80 percent of all web traffic by 2019, according to Forbes. By adding video marketing and video SEO to your digital strategy, you…

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Video Marketing Strategy

Increase Site Traffic with a Video Marketing Strategy

Grow your business and encourage more time spent on your website with a video marketing strategy. From the how-to and other informative videos we watch for work to social media videos we see at home, video content is an essential part of our day-to-day lives. According to a study from Wyzowl, people on average spend…

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Social Media Strategy Predictions

Data-Backed Social Media Strategy Predictions for 2020

What social media trends should agencies expect in 2020? Check out these data-backed social media strategy predictions. In a digital age where tech revolutions happen as frequently as new iPhone releases, social media is the one medium constantly changing faster than the rest. Hootsuite blogger James Mulvey shares a list of data-backed social media strategy predictions…

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Creative Ways to Use Video

Creative Ways to Use Video in Your Content Marketing

By now, we’ve all heard that finding creative ways to use video is the next big thing and it’s important to include in your content marketing strategy. Wondering how to do so? Logan Nickleson shares some creative ways to use video in his article, “How to Maximize Your Content Marketing Results with Video.” Here are…

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Making Sense of Big Data

Making Sense of Big Data

In Susan Etlinger’s latest TED Talk, she discusses how big data leads to big societal fears as well as how to understand and manage them. The talk begins with a reference to Neil Postman’s book, Amusing Ourselves to Death, that cites the dystopian-world views of Orwell and Huxley. For all the good things technology has…

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How to Avoid Fake Reviews

How to Avoid Fake Reviews

Recent studies prove positive social media reviews drive consumers to buy your product, eat at your restaurant, or patronize your local business. As a result, fake reviews have been on the rise. Social media savvy consumers avoid businesses with negative reviews on Yelp, Trip Advisor, or Zagat. As a result, the industry of fake reviews has increased…

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